The purpose is to inform users of the “no” status of this page more quickly and bluntly, and the second is to design a series of creative illustrations. The copywriting has also been optimized, and the original “XXX is empty” has been adjusted to “no XXX”. In the process, it is hope to guide the user to complete the operation as quickly as possible and reduce the cognitive burden of the user.

Indicative graphics + operation button guidance.

In order to improve the good experience of empty pages in the whole APP, in the early stage, we re-collecte and integrated all empty scenes in Weiyun, and also analyzed the user’s behavior according to the scenes, and simplifid the types of empty pages into three types: From the most basic functional point of view, an empty page should tell the user: what is the content of this page? Why is the content empty? How can I get the content?ĭue to the rich functions and scenarios of Tencent Weiyun, there are correspondingly many empty pages in the APP.

Users nee to know their current location, environment, and situation at the first time, and then judge their next behavior. The meaning is to explain the current page status to the user. However, the design of an empty page is necessary. Experience – very easy to understandĮmpty states don’t exist all the time, and not many users can see them. The following will comprehensively analyze the design of empty pages from the three dimensions of “experience-innovation-design”. Among them, empty pages are also being planne. While the project members carefully considere how to optimize the overall brand experience, they also did not forget to unify and refine the details of each module. With the release of the new brand image upgrade of Tencent Weiyun 6.0 version, the 6.1 update will be dedicate to enhancing the brand experience.

Tencent weiyun expandrive